the carver project

the carver project

IndustryNonprofit, Higher Education
TimeframeMarch 2026 – Present
RoleUI/UX Designer, Graphic Designer
ScopeBrand Refresh, Social Media, Events, Collateral, Web
Brand Refresh Overview

The Carver Project, named after George Washington Carver, aims to empower faculty through programming that connects university, church and society.

They wanted a brand refresh that translated across their social media, events, and physical collateral.

Postcard: script title over an event panel photo, with the logo and address on the back
Visual System 01 / 04

I used their pre-existing color palette, but expanded the visual system by introducing new display and accent fonts, a dynamic gradient, and fresh illustrations and arrow icons that conveyed the connections happening across the organizations and within faculty, church and students.

Type Heading: Bebas Neue Subheading: Neutraface Text Bold Body text: Neutraface Text Book Accent: Biro Script Plus
Color Primary palette: teal, orange, red Secondary palette: charcoal, deep teal, burnt orange, deep red, dark teal Gradient: orange to teal
Social Media 02 / 04

The refresh carried into The Carver Project’s social media, bringing the new display and accent fonts, the palette and event photography into a consistent feed.

The Carver Project logo•••
Reaching nationally, rooted locally: The Carver Project mission over an event photo George Washington Carver quote: Education is the key to unlock the golden door of freedom Carver Classrooms: three faculty speakers on orange, red and teal bands
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Events & Collateral 03 / 04

The same system carried into physical collateral, from business cards and postcards to the giving-season letter and donation card.

The Carver Project business cards: a gradient front with the logo and a white back with a hand-drawn loop arrow
Giving-season letter with gradient panels and loop-arrow illustrations, a folded Empowered Faculty card with giving levels, and a donation card with QR code
Website 04 / 04

As a designer, I also refreshed pages on their website to convey this new visual identity, adding more dynamic video assets, as well as a fresh layout and card animations to give the user a more engaging experience that reflected the conversations and active work TCP is doing.