jali — temi ijisesan

jali

ClientASA Fashion Show

ScopeArt Direction, Brand Identity, Set Design, Fashion Designer

Year2026

Jali Identity

The theme of the 2026 African Student Association Fashion Show at Washington University was Jali, translating to griot or storyteller. Brand identity was designed to represent the stories of each region across the continent. Each region of Africa was represented by both a symbol and a story: Anansi the Spider (West); The Lion, the Hare and the Hyena (East); The Rain Queen (South and Central); and Isis and Osiris (North).

Used in digital, promotional material, and set design, the identity showcased the vibrancy and theater within African storytelling.

Threads of Memory

Applications 02 / 02

Model in a flowing gold kaftan against striped textiles — Campaign Photography

Campaign Photography

Jali fashion show poster, The Trickster character — Poster — Trickster

Model in a geometric print dress posing before a striped textile — Campaign Photography

Model in a floral print gown and red sunglasses with the Jali: Threads of Memory title — Campaign Photography

Jali fashion show poster, Anansi character — Poster — Anansi

Model looking over a woven red and brown textile — Campaign Photography

Model in a blue embroidered dress and beige headscarf beneath hanging wisteria — Campaign Photography

Jali identity, solo performer on stage in purple — Stage Design

Jali fashion show poster, Anansi the Spider — Poster — Jali

Jali identity projected on stage during the fashion show — Stage Design

Jali identity projected on stage with hosts — Stage Design